FORTEM highlights its recently inaugurated factory in Iernut and how the company is aligning its portfolio with current masonry market requirements: energy performance, durability, and logistical efficiency. In this interview, the management team—including marketing representatives and the CEO—shares insights on the automated technologies implemented in the factory, the advantages of rail transport, trends in masonry solutions, and FORTEM’s strategy for expanding into regional markets.
The opening of the Iernut factory comes at a time when the entire construction materials industry is undergoing a profound digital, energy, and technological transition. What structural changes are expected to redefine the masonry materials market by 2030, and how is FORTEM positioning itself in response?
The masonry market is experiencing deep transformations driven by both economic shifts in Romania and new European requirements regarding sustainability and energy efficiency. By 2030, pressures on public budgets, legislative changes, and economic uncertainty will directly influence the behavior of investors, developers, and end users alike.
More details are available in the article published here: https://construct-intelligence.ro/